I connect brands with up-and-coming designers to bring fresh talent into their community via product sourcing and product development.
I work with retailers on social media strategy, branding and vision, creative merchandising and technology requirements.
With my partner at Makeshift, I advise organizations on strengthening community and creating opportunities for collegiality within their existing culture via creative placemaking: physical interventions, pop-ups, workshops and events.
“When Rare Device first opened I walked the 15 blocks to Rena’s shop every week just to see what gems she had added. Her ability to curate such a beautiful collection in a small space made RD the most exciting shop in an area already known for its fantastic stores.”
- Grace Bonney, design*sponge
“As Rena’s business partner at Rare Device in San Francisco, I can speak first hand about what an amazing experience it was to collaborate with her. I entered our retail business relationship with no experience in owning a brick and mortar shop, and the pressure was on Rena to bring me up to speed on every aspect of owning and operating a store. Not only did Rena teach me what I needed to know (and beyond), she did so with clarity, depth and patience. Working with Rena over the course of three and a half years was one of the most rewarding experiences of my life. She’s smart, creative, forward thinking, extremely knowledgeable, and exceptionally organized. Her kind, easy-going persona and crisp sense of humor make her an even greater pleasure to work with. If I ever venture back into the world of retail, there is no doubt Rena will be first on my list of people to call on for advice.”
- Lisa Congdon, illustrator and fine artist
“What I appreciate most about Rena is her ability to balance the practicality of the bottom line with the necessity of taking calculated risks to bring a product to market; she understands profit margins and creative vision – equally. We look to Rena to verify our firm’s research on business lines and new products; she has helped us to separate short-term trends from investments and retail strategies with staying power. Two experts for the price of one!”
- Heather Lowe, Avenue Associates
“Rena has been, in short, an invaluable consultant. Her experience and depth of insight, combined with her skills and abilities, has helped us navigate and grow in a crowded field of business. On top of everything, she’s a pleasure to work with. I can’t recommend her highly enough.”
- Paul Donald, Branch
“When attempting something new there is one thing that you will desire more than any other: the advice of someone who has been there. Rena’s background spanning from entrepreneurial product design to straight up bricks-and-mortar retail means that most design-related business issues you face she has already encountered and dealt with. When sharing her expertise in retail, messaging, and outreach Rena works with a calm that only comes from the confidence of experience. I can hardly think of a better advisor to those venturing to do something truly original.”
- Dash Marshall, architecture/product design