Sponsorship

Rena Tom’s blog on creative business strategy, retail trends, entrepreneur profiles, technology and book reviews, and practical business tips began in early 2011. It has quickly become a go-to resource for independent product designers, boutique store owners, and the handmade community. The blog is updated 6-9 times per week and has a loyal following of influential design bloggers, product makers, creative professionals and store owners.

Original content is written by Rena, 6 regular contributors, plus occasional guest contributors – all creative business owners. A sample of topics covered include manufacturing versus handmade; working moms and work/life balance; streamlining your business practices; starting a small business; effective web design; branding; strategic growth; pricing your work; merchandising your store; trends in independent retail; increasing productivity with technology; alternative marketing strategies; social media and creative businesses; legal requirements for small business; attending and exhibiting at trade shows.

Readers are largely well-educated women with interests in fashion, interiors, and design. The majority of readers are in the United States, with additional concentrations in Australia, Canada and the UK.

77% female
70% between 18-49
45% earn between 30-100K, 44% earn over 100K
50% attended college and 25% also attended graduate school

Banner advertising on Rena’s site is perfect for service-oriented businesses hoping to reach a unique market: creative entrepreneurs, designers and retailers  who are looking for guidance with their technology choices or help with their small business. We are limiting the number of ads on the site to improve visibility and impact for our advertisers.

Please contact us if you would like a rate sheet for banner advertising, or are interested in sponsoring a topic or feature on the website.