Publications Everything the Name Implies, 2025

Everything the Name Implies collects handmade flyers made by a San Francisco house painter named Will, or maybe Paul. He designs, photocopies, updates, and nests flyers within flyers - a collection of mise en abyme advertisements made over 20 years that nests and remixes fonts, images, and phrases that subtly comment upon the cultural landscape of a rapidly changing city. 32 pg, Riso printed in one color at Reprographixxx, Berkeley, CA, 5 1/4 x 8 1/4”, edition of 60.